SilverSneakers
An Active Online Digital Presence
I created all the digital visuals for SilverSneakers online. That included blog images, unique Facebook promotions, special marketing web teasers and other collateral.
The Challenge Is to Keep It Fresh, Fun and Engaging
There’s usually 5 blog posts per week, in addition to newsletters, videos and other social.
125 Favorite SilverSneakers Images!
I made a little GIF of my favorite images curated for the blog.
An 85-Move Exercise Shoot
I’ve done a zillion exercise shoots over the years. This one was a bit of a challenge because of the older models. Required a bit more thought and planning, but the end results were great, and the models don’t hate me!
For use throughout various channels of SilverSneakers.
Social Collateral
SilverSneakers is quite active socially online. Special events, holidays, promotions, all need visuals to promote.
Making Something Special
I often take a regular old stock image and do something to make it unique and more relevant to the story. Here, a stock image of a heart, adjusted to make it more editorial for a heart attack story.