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Men's Health Magazine
I creatively directed the Art department of Men’s Health magazine for 10 years, starting in July 1999. With 10 yearly issues, that rounded out to a nice 100 editions!
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The Cover
My responsibilities with the cover took up a fair amount of time. I would work with the Photography Director to secure a top-level photographer and celebrity approval.
I would attend and oversee the cover shoots.
I had to walk away from the cover shoot confident that I had a winning cover image.
I would work closely with the Editor-In-Chief to select, design and produce the cover.
I’m very proud of this collection of work.
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An Exciting Time
This was a tremendous time of growth and maturity for the magazine. Cover-wise, we moved away from only models and began introducing celebrities.
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Did I Mention 100 Issues?
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Products. Products. Products.
Over the course of time, I got more involved in overseeing the design of Men’s Health products that were being created.
I got to design some myself!
This DVD series, think back to when DVDs were a thing… sold for a premium price, $99, and we sold MANY of them, much more than projected!