Eat This, Not That!
It started off as a little section in Men’s Health magazine.
Then became a wildly popular book.
That eventually led to a book series, a website, a magazine. Apps. Games. Endorsed Products.
The Original Edition
Launched in 2008 as a special book from Men’s Health magazine, the first edition had a total press run of 1.3M.
The Book Series
The success of the original book inspired a steady stream of other publications.
EatThis.com
Very early on in the series, EatThis.com came into being.
Over the many years it’s been around, I have been involved in it’s design.
During my time at Galvanized, this was a big money maker for the company.
The Magazine
Launched in 2014, the magazine is a partnership with Meredith, printing quarterly.
Magazine Content
Aside from the classic restaurant and food product comparisons, the magazine had a wide food-related editorial mission.
Recipes. Reporting on health trends. Special Reports on new scientific discoveries.
Spin-Offs Based on Reader Interest!
The App Game
First launched in 2010, it became the number one free game in the Healthcare & Fitness category on iTunes.
I oversaw the design of the original and redesigned the updated version in 2015.