CONTRIBUTING CREATIVE DIRECTOR
January 2017 to present
Creative Direction for various clients with a wide range of visual and design needs, digital, web and print.
Linkwell Health : Visually direct and conceptualize projects for clients, including the WalMart Health, ShareCare, and Flip50. Have produced prototypes for potential clients including WalMart Health, Independence Health Insurance, and a men’s health newsletter for The Mayo Clinic.
Silver Sneakers: Curate art for the SilverSneakers.com blog. Publish daily content; create logos and other branding for special campaigns for the website and Facebook and other social uses.
KurtWalters.com : Manage the website and create all the photography.
GALVANIZED • Design and Creative Director
June 2013 – December 2016
Digital-first content publisher—specializing in health & fitness.
Oversaw design and visual branding of all digital and print products from various franchises, across all platforms, digital, web and print. Some highlights:
Eat This, Not That! : All visual aspects of the franchise, including:
› The website: design for EatThis.com (4+ million unique visitors/month)
› The magazine: launch and subsequent issues of Eat This, Not That! magazine
› For our partners: seals of approval, advertorials, special ad campaigns.
Zero Belly: Creation of all visuals for the Zero Belly franchise, including all 4 print and digital books, the Zero Belly App, ZeroBelly.com, and labeling for Zero Belly protein powder and nutrition bars.
Penguin Random House: Partnership producing best-selling titles in both print and digital.
Tiffany & Co., NutriSystem and South Beach Diet: Created visuals and product design for upcoming campaigns.
RODALE BOOK GROUP • Design Director
February 2012 – May 2013
Health and wellness publisher in magazine, book and digital properties.
Oversaw the visual direction of all books published, both print and digital, including the promotional and marketing materials. Produced more than 120 titles per year, on a variety of topics including health, fitness, sports, organic gardening, cooking and celebrity lifestyle, with more than a handful of New York Times best sellers.
MEN’S HEALTH PRODUCTS • Design Director
June 2009 - February 2012
A fun page in the magazine grew into a separate division for Men’s Health products.
MEN’S HEALTH MAGAZINE • Design Director
July 1999 – June 2009
Oversaw the visual direction of the magazine for 10 years, 100 issues!
Art directed, conceptualized and designed the world’s largest men’s magazine. Primarily focused on the US edition, although art created appeared in all 45 international editions, and numerous offshoots of books, bookazines, specials, and on MensHealth.com. Directed and managed a staff of 12, with an annual art budget of approximately $2 million. Reported directly to the top 2 Editors.
LIFE BEFORE MEN’S HEALTH
I moved to New York City in 1994 to pursue my magazine career.
I was in heaven! I realized there was potential that simply didn’t exist back home.
My first gig in NYC was designing the cover stories for Entertainment Weekly magazine. It was a 4 year old magazine at the time, and we were excited by the yet unrealized potential of publishing a pop culture weekly. I got to design the cover stories, and sometimes the cover. It was my first BIG JOB in the city.
Then came my first Art Directorship!
After 4 years, I left EW to become the art director of Out Magazine. It was an exciting time with a high-profile founding editor, Sarah Pettit (RIP), and our mission was to make Out the Vanity Fair of the gay community. It was my first introduction to working one-on-one with celebrities, and running all aspects of an art department.